What You Need to Know About Working with Brands
What You Demand to Know Nearly Working with Brands as a Beginner Blogger | Influencer: From costless products, to being paid for items you lot already employ and love, I'm giving you lot a roadmap of what to say to brands from the kickoff!
What Y'all Need to Know About Working with Brands as a Beginner Blogger | Influencer
It has been on my heart to share a certain couple of blogging related items with you lately, and over on Facebook, I polled yous asking which one you'd like to see commencement. You all were so kind to contribute, and…
"Tips for Working with Brands" information technology is!
Tips for Working with Brands
Aye! Brands will pay you to apply something you're already using.
When I first started my blog, I didn't fifty-fifty know "making coin with a blog" was a matter, let lone getting paid by businesses and brands that I loved and used already, by talking about them on my own "website." I mean, that seemed insane… or at least, too good to be true.
"So you're telling me, I could write well-nigh things that I beloved, stay at home with my kids, and make money to contribute to my family'due south finances? Yeah, ok."
But I'm not going to lie. I was intrigued, adamant, and set to meet if information technology was too skilful, to be truthful.
Well friends, information technology'due south not. Hither I am blogging seven years later on, and I'm making an income that supports my family way more than I ever idea it would.
Part of the income I receive each month, is from sponsored posts, or what some take chosen,
"working with brands or businesses, writing nearly their products, and getting paid for it."
Gratis Stuff…A Perk of Being a Blogger + Influencer. Or is it?
So when I kickoff started out blogging, I had heard that some bloggers would get fun things sent to them for costless. I couldn't WAIT to run across if a business would send me something for free. I mean, I'm non necessarily talking most Large things like couches, clothing or java makers…
I'd simply be happy with small things like coupons, cereal or cookies!
But I quickly realized getting gratis things, doesn't happen overnight.
When you're first starting out, information technology's important to call up that just because you lot buy your domain name, offset your YouTube aqueduct, or open your own Instagram account… brands won't start sending you free stuff in the mail immediately.
Merely…with that said, you may notice that non too long in to your blogging or influencer journey, you may receive emails from companies, asking if y'all'll mail about their product on your blog or social channels.
So should you? Let me give you a few, mutual examples, and my thoughts about each… so yous don't notice yourself "stuck" in what to practise, when y'all're first starting out.
Scenario #one:
The "Huh" email: It'due south from someone or a concern that you've never heard of, nor does information technology relate to what your web log/social is about.
"Howdy. I'g Pam from (insert business organization name) we'd love it if you'd write a blog post, do a video, or post a pretty picture of u.s. on your social."
Now, fifty-fifty though I totally get that you're internally shouting with excitement because someone actually plant yous and your blog, I encourage your response to exist something along the lines of:
"Cheers and so much, but I don't feel we'd exist a good fit at this fourth dimension, just I appreciate y'all reaching out!"
Why practise I remember yous should say no to this? Because you've never heard of that brand, nor does it resonate with who you, your weblog, or social platforms are.
Quick Of import Side Note:
Yous meet, the beauty behind beingness a blogger/influencer is doing information technology the manner you want, how y'all want, and that you can talk about annihilation that you want. BUT, if in that location's anything that you have away from this web log post of mine that you're reading now, let it be this…
Stay true to who you are, what you believe in, and what you promote to your followers. No matter how much they want to give or pay you.
If your followers feel the slightest mistrust or go an unauthentic vibe from you because they all of a sudden encounter you promoting a random production… they're probably going to hit the road, to notice someone else to follow and trust in.
So although it feels and so good to actually become an email from a brand or business, delight know that if y'all keep pushing forward, there will be more emails similar this soon, and really from brands that you resonate with.
Scenario #2:
"Oh my gosh, no way!" email:When it'due south a brand or business concern that you lot've heard of, and it fits with what your blog and make correspond.
"Hello. I'm Pam from (insert business proper noun) nosotros'd beloved it if you'd write a blog post, practice a video, or post a pretty picture of us on your social."
Cue the celebration! I hateful, how amazing to accept a brand that you recognize, ask Yous to do something for them for the first time, equally a new blogger. My advice for a response? Well, I'm going to assume that you're just getting started with blogging and growing your platforms.
So I'll advise something similar,
"Hi Pam! Give thanks yous so much for reaching out about (insert business organization proper noun)! I think this would be a not bad fit for my blog, and I'd dearest to write up a piece on your product."
…followed by request most more details and what exactly they're looking for. (The amount of work they request may likewise alter your mind. Know that it's ok to say no if it's non something you lot're able to do correct at present.)
Now this is where I can hear some experienced bloggers say,
"Jessica, what the heck are you recommending here? To work for free? No manner. Never always."
Simply you know what? When I kickoff started blogging and wanted to detect out all of the ins and outs of working with brands, I figured starting somewhere wouldn't hurt. Do you lot deserve to be compensated for a review? Yep. Merely just like with anything or any business organisation, sometimes to get our names out there and some experience under our belts… sometimes it's a skillful idea to take one for the team.
Plus, if you lot could add the brands to future pitches to brands, proverb that you've worked with large brands in the past, so I'd think that would help convince other brands to work with you likewise. Correct?
Not to mention, you lot could besides get some do with following the rules and guidelines that come with working with brands, to assist accept any pressure level off, before working with brands who ARE paying you. I'd suggest doing this once or twice would be a Slap-up thought.
Scenario #3
"Come to Mama (Or Daddy… whatever yous call yourself)" e-mail: When you've been blogging a little while, and take say…
- At least 15-20 blog posts up on your blog
- Take one or two "gratis" types of sponsored posts under your chugalug
- Hanging around 5,000-10,000+ pageviews a month (Non that you can't work with brands and get paid before this)
- Have some engagement on social media
- …and yous know in your centre that you're gear up to take that footstep of working with brands for moolah.
Then, a brand that y'all love, emails you, asking to work together.
Here's my suggestion of a response,
"Hello Pam! Thank you so much for reaching out nearly (insert business proper noun)! I think this would be a great fit for my blog, and I'd dear to write up a piece on your product. I'm currently just accepting sponsored posts, and my electric current rate for a blog post and one share on each of my social platforms is $____.
I look then forward to hearing back from you!"
Then… you wait for the response back. (Insert butterflies in your tum when you see the respond from the brand pop up in your inbox.)
When/if Pam responds with a lower cost than you accept in heed, just call up this:
Anybody needs to showtime somewhere, and if y'all tin can run into any other benefit to doing the sponsored post BESIDES just the pay… so it may nonetheless be a skillful idea to practise information technology. (i.eastward. You can add together them to your resume, it will give yous more feel with working with brands, and can mayhap even increase your pageviews if the brand chooses to promote it on their platforms.)
Just Don't Hear What I'chiliad Non Saying:
Make sure yous hear this: You are WORTH more than you probably recall you are. Just I remember it's important to recollect that, forth with the other potential bonuses that tin can come with a lower pay than yous'd like, when starting out, or even as y'all grow:
- Anybody has to start somewhere
- You lot can e'er enhance your prices if need be
- Weigh the extras that can come with doing the sponsored post at a lower rate than your offer
(Perfect instance: I would work on sponsored posts in the beginning that left very petty profit margin if any, just so I could say on my resume that I worked with that BIG make, then I could use that web log post in my portfolio. Just like this ane: See my "Java Bar Party" that I styled for Coffee-mate, for $750. Um… I won't fifty-fifty tell you lot how much I spent on this decor, the gift basket contents, etc. But, I agreed to it, because I told myself:
1. I loved styling parties
2. I was able to spend time with friends, and so that was a win-win
3. It was a political party blog post that I used, and even so apply in my portfolio for other brands
4. It may generate money later with other income streams (affiliates, ad income, etc.)
Was information technology worth information technology?
So although I took a lower charge per unit than I probably should have for the blazon of party that I styled and the amount of coin that I spent on it, I truly believe it was worth it.
Why? Because I kept in mind those bullet points… and I'k confident in saying that information technology was a skillful choice, because the brand network was pleased with it, leading to boosted work inside their network, and this party has gained traction on Pinterest which has resulted in more pageviews…which means more advert income.
Well, I had the reply to this all typed out here, and so realized that I had waaay more advice to give on the topic of "how much to charge for a sponsored post" that could be enough for its own post.
Then caput to "Working with Brands: How Much to Charge for Sponsored Posts" to find out:
In that post, I give a interruption downwards of how much I charge for:
- Blog Posts
- Social Shares
- Video Cosmos (long and curt)
- …and so much more.
If your time is important to you, and you lot'd just like the answers all in one place for how to make money with your own blog… then this may be for you lot:
I want y'all to know that in the beginning, I became so frustrated trying to discover out how to brand money blogging. It was equally if another bloggers, wanted to keep it all secret, so they could keep the money and brand relationships to themselves.
I'll never forget the level of frustration I experienced and saying to myself,
If I always figure this out, I'grand going to shout information technology from the rooftops to anyone else who struggles finding out the same.
I don't believe in keeping good things to myself so that is why it is my mission to share what I know, to help other bloggers earn money with their blogs!
No more Googling, trying to find the secrets and hidden answers to how people are able to make money, at domicile, on their computers, and doing what they love.
Now, I have created the Smart Bloggers Lodge, a monthly membership that opens only a few times a year, where bloggers come together in a community atmosphere in a private Facebook group to learn, encourage, ask, support, and grow past leaps and bounds to attain their blogging goals!
Visit my Instagram for Bloggers to Discover out if it's currently open!
And… if you haven't started your blog just notwithstanding and your mind is blown now that you lot can actually make coin, talking nigh things yous already love… so you tin learn how to starting time your own blog Hither and even have your own blog up and running in just ane mean solar day!
I tin't wait to aid yous even more.
XOXO
andersonanders1938.blogspot.com
Source: https://fantabulosity.com/working-with-brands-as-a-beginner-blogger-influencer/
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